Netflix Blames Content Lag for Subscriber Growth Slowdown

Company misses forecast after months of pandemic surges

76 million households around the world watched the first season of Lupin in its first 28 days on Netflix. Emmanuel Guimier / Netflix

At the end of 2020, streaming giant Netflix had a somewhat astonishing 203 million global subscribers as consumers upended by the ongoing Covid-19 pandemic continued watching more programming than ever. But in the first quarter of 2021, that high is starting to dissipate.  

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.