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This Netflix news will travel fast.
Top line
Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer’s ad-supported plan throughout 2024.
Between the lines
According to the companies, the new partnership is a significant step as Expedia Group looks to accelerate its global expansion while also reinforcing Netflix’s multi-country advertising offering to marketers and members.
“We’re excited to be working with Expedia, our first global advertising partner,” Amy Reinhard, president of advertising at Netflix, said in a statement.
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