When Netflix elevated local-language programming executive Bela Bajaria to head global TV, the streaming giant seemed to signal its commitment to making local-language programming a central tenet of its global programming strategy. Less than a year later, that effort is paying off in a big way.
Netflix Doubles Down on International Content as US Viewers Embrace It
Streamer preps return series of global hits like The Witcher as part of its expansive fall slate
