Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships

The integrations help verify the viewability and traffic validity of ads

Netflix’s ad tier just got an upgrade.

Top line

When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify and Integral Ad Science would arrive in the first quarter of this year. Now, the streamer has delivered on that promise.

Between the lines

The companies initially partnered with Netflix at launch to help the streaming service verify the viewability and traffic validity of its ads as the service waded into ad-supported content for the first time.

With the latest integrations, the software platform’s measurement solutions work to protect from ad fraud, including hijacked devices and bot manipulation.

DoubleVerify, IAS and Netflix also enabled the companies’ viewability measurement tools, which provides viewability authentication, giving clarity if an ad has the opportunity to be seen.




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