Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer

Number of pay TV households expected to dip to 86.5 million this year

Cut cord and scissor
The cord-cutting trend is expected to accelerate. Getty Images

The number of households giving up traditional pay television subscriptions continues to increase at a rapid clip. By the end of 2021, more than a fifth of U.S. households are expected to be cord-cutters, according to an August eMarketer forecast released today, and, by 2022, the number of cord-cutting households is expected to make up nearly a quarter of total U.S. households.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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