NCAA Championship Game Averages 19.6 Million Viewers; Tournament Tops $933 Million in Ad Revenue

Monday's final generated an estimated $114 million in ad spend

Virginia’s thrilling, 85-77 victory over Texas Tech in overtime during last night’s NCAA men’s basketball championship game averaged 19.6 million viewers, according to Nielsen. That’s a 23% increase over last year’s final on TNT and TBS, which historically draws a smaller audience than CBS’, but a 15% drop compared to CBS’ final in 2017.