TV Upfronts

NBCU’s Mark Marshall Gives Glimpse Into May Upfront Plans

Peacock, iSpot currency to take center stage  

Ahead of the in-person return of NBCUniversal’s upfront in May, Mark Marshall, president of advertising and client partnerships, stopped by Adweek’s Convergent TV Summit to talk about how the media conglomerate is preparing for this year’s marketplace and its plans for the first in-person presentation since 2019.   

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