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Ahead of the in-person return of NBCUniversal’s upfront in May, Mark Marshall, president of advertising and client partnerships, stopped by Adweek’s Convergent TV Summit to talk about how the media conglomerate is preparing for this year’s marketplace and its plans for the first in-person presentation since 2019.
Returning to an in-person audience
On May 16, NBCUniversal will present its upfront presentation at Radio City Music Hall, kicking off the upfronts week.
“Every
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