NBCUniversal Wraps Its Nearly $7 Billion Upfront With 10% Volume Increase

Company sees 14% CPM gains in NBC primetime

This Is Us, which received a three-season renewal in May, helped drive NBC's upfront CPM hikes. Ron Batzdorff/NBC

With a new ad sales duo leading its upfront negotiations this year, NBCUniversal didn’t miss a beat, crossing the upfront finish line with a nearly $7 billion haul that surpassed last year’s market by 10%.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.