Cannes Lions

NBCUniversal Is Beta-Testing a New AI Ad Offering to Reach Consumers in the Proper Context

AdSmart Context uses machine learning to pair programming with relevant advertising

ABC’s “Modern Family” – Season Six — AdSmart Context would tag an episode of Modern Family in which characters are driving with words like “driving,” “accidents,” “insurance” and “funny.”Getty Images

June 18, 2019

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CANNES, France—NBCUniversal is about to go live with a new advertising product that uses machine learning to sort through episodes of its content library and pair that programming with relevant advertising.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Cannes Lions

NBCUniversal Is Beta-Testing a New AI Ad Offering to Reach Consumers in the Proper Context

AdSmart Context uses machine learning to pair programming with relevant advertising

Sara Jerde

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Sara Jerde