NBCUniversal Hopes Facebook, Instagram and Snapchat Help Goose Olympics Ratings

Luring millennials with 'most social games ever'

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NBCUniversal is already breaking ad-revenue records for the Rio Olympics, and while early ratings were significantly below those of the 2012 Summer Olympics, the gap has been closing a little more each day. Interest has been building in part thanks to what the company is calling "the most social" Olympics ever.

To that end, NBCU has teamed with every major social media platform—including Facebook, Twitter, Instagram and Snapchat—as it looks to hook millennial viewers and drive them to the company's expansive linear and digital Olympics coverage.



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