NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees

Applies to both upfront and scatter markets

Brands that take advantage of NBCU's new data offering will have access to shows across its entire portfolio, including NBC's This Is Us. Ron Batzdorff/NBC

NBCUniversal is taking the training wheels off its data platforms and committing $1 billion in ad inventory this year to transact with clients using data-based targeting and guarantees on non-Nielsen metrics.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.