NBCUniversal CEO Talks 'Much Smaller' Upfront, Calls Peacock 'the Opposite of Quibi'

CPMs were up, despite expecting to be 'way down on price,' said Jeff Shell

As Covid-19’s effects continue to put pressure on the television advertising business, NBCUniversal’s delayed upfront marketplace was “relatively normal, and much stronger than we expected,” NBCUniversal CEO Jeff Shell told investors Thursday, but did not put a number to those claims.