NBCUniversal CEO Talks ‘Much Smaller’ Upfront, Calls Peacock ‘the Opposite of Quibi’

CPMs were up, despite expecting to be 'way down on price,' said Jeff Shell

Jeff Shell
'The market is actually pretty strong, because if you have less ratings points, you have more demand,' NBCUniversal CEO Jeff Shell told investors Thursday. NBCU/Comcast

As Covid-19’s effects continue to put pressure on the television advertising business, NBCUniversal’s delayed upfront marketplace was “relatively normal, and much stronger than we expected,” NBCUniversal CEO Jeff Shell told investors Thursday, but did not put a number to those claims.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.