NBCU Will Stream Several MSNBC Shows on Peacock

NBCUniversal is expanding MSNBC's presence on its streaming service Peacock and shifting its strategy for showcasing news on the platform. For the first time, Peacock Premium subscribers will be able to stream several of the cable network's shows the day after they air on linear, without a cable subscription. In early spring, the MSNBC hub on Peacock will feature episodes of Morning Joe, Deadline: White House, The Beat with Ari Melber, The ReidOut, All In with Chris Hayes and MSNBC’s weekend analysis programming, all streaming on-demand the next day. Additionally, specials hosted by MSNBC personalities including Rachel Maddow, Nicolle Wallace, Chris Hayes and Trymaine Lee will premiere later this year, streaming exclusively on Peacock. This shift effectively sunsets Peacock's The Choice From MSNBC streaming news channel, which was rebranded last July after previously being called The Choice. NBCU Shifts Peacock Focus From Free to Paid Tier, Finally Reveals Subscriber Count “We are reimagining the MSNBC experience by adding the core of our perspective programming to Peacock and reaching audiences wherever they are and however they choose to consume content,” MSNBC President Rashida Jones said in a statement. The MSNBC hub will also feature documentaries from MSNBC Films that will be available to stream next day on Peacock. MSNBC is also expanding its current crop of original shows on Peacock. Former White House adviser Symone Sanders and MSNBC and NBC News legal analyst Katie Phang are set to debut daily programs on Peacock and MSNBC this spring. They will join MSNBC hosts Zerlina Maxwell, Mehdi Hasan and Ayman Mohyeldin, who already have their own programs on the streaming service. “The MSNBC hub on Peacock will continue to expand Peacock’s robust news offering and add more value for Premium subscribers,” said Peacock president Kelly Campbell in a statement “MSNBC programming provides valuable perspective that builds upon Peacock’s commitment to bring consumers timely and topical programming from a wide range of voices.” This move is part of NBCUniversal's recent shift in focus from growing Peacock's free subscribers to building up its Premium tier, which costs $4.99 a month. The streamer now has 24.5 million monthly active accounts, including more than 9 million Peacock Premium subscribers. In an internal memo to MSNBC staff, obtained by Adweek's TVNewser, Jones said, “This is a big leap forward for us. We are taking the strength of our brand and reimagining the MSNBC experience beyond cable television. The demand for our unrivaled coverage and analysis is higher than ever, and I’m looking forward to broadening the ways we reach and engage our audiences.” Peacock’s news programming includes the new MSNBC hub as well as live and on-demand channels including NBC News' ad-supported service NBC News Now, Sky News, Today All Day, NBC LX, Telemundo Al Día and Dateline 24/7; live and on-demand local NBC station content including New York, Los Angeles, Chicago, Miami, Philadelphia, Boston, Dallas, San Francisco, Washington, D.C., San Diego and Connecticut; full episodes on-demand of NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Noticias Telemundo; a Dateline streaming library; the aforementioned Peacock original shows; curated playlists from Today, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! News and Access Hollywood.

Streaming & OTT

NBCU Will Stream Several MSNBC Shows on Peacock in Strategy Shift

This is the first time programs like Morning Joe will be available without a cable subscription

A.J. Katz

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A.J. Katz