What to Expect From Peacock, as NBCUniversal’s New Streamer Debuts Nationally

From a light ad load to a free programming tier

NBCUniversal hopes Peacock will one day rival the scale once promised by traditional TV. Kacy Burdette

Peacock is finally here.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.