Streaming & OTT

What to Expect From Peacock, as NBCUniversal’s New Streamer Debuts Nationally

From a light ad load to a free programming tier

NBCUniversal hopes Peacock will one day rival the scale once promised by traditional TV. Kacy Burdette

By Kelsey Sutton

July 15, 2020

Peacock is finally here.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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