NBCU Will Debut Shoppable Ads During This Weekend’s French Open

Interactive spots will be broadcast during brand ambassador Novak Djokovic's matches

Onscreen QR codes will allow viewers to view products instantly. Getty Images

NBCUniversal, which rolled out a shoppable ad format to brands and buyers last month, has found its first partner for the interactive offering.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.