NBCU Unveils 11 New Ad Formats Ahead of 30 Rock Upfront Event

Plus, what to expect during tonight’s reunion/upfront hybrid

This year, NBCU grouped its new ad formats into three categories: content, sensory experiences and talent. NBCUniversal

Since 2018, NBCUniversal has accelerated its efforts to create new ad formats, rolling out around 10 new offerings annually for marketers. The company is keeping its streak alive this year, unveiling 11 new ad formats today ahead of tonight’s NBCU upfront event, which will be broadcast on NBC and is doubling as a 30 Rock reunion, with the sitcom’s cast hosting the event in character.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.