NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of 'Full Steam Ahead' Push

IOC and Comcast reaffirmed commitment to summer games amid coronavirus concerns

With 90% of its ad inventory for its broadcast of the Tokyo Olympics sold, NBCUniversal said today that it has hit a record high of $1.25 billion in national advertising for the summer event amid growing concerns about the coronavirus and its effect on international events.