Linda Yaccarino Calls for ‘Radical Transformation’ in First Response to ANA Proposal

'We can go even further' than shifting upfront calendar, says NBCU ad sales chief

linda yaccarino
TV ad sales chiefs had been silent publicly on the ANA's proposal prior to Linda Yaccarino's letter. Virginia Sherwood/NBCUniversal

TV ad sales executives have been publicly quiet since the Association of National Advertisers called for a shift to a calendar year upfront last week as part of what the group deemed “transformative” changes to the media ecosystem.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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