NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

'Super Bowl of family viewing’ draws nearly 25 million viewers

The Macy's Thanksgiving Day Parade livestream on YouTube will feature augmented reality Easter eggs with Black Friday offers. NBCUniversal

Verizon and NBCUniversal are teaming up again this year to livestream the Macy’s Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.