NBC Sports Study Shows Just How Much Viewers Missed Sports, as Games Resume

Plus, an update on company’s NHL, NFL and Olympics ad sales

After four long months, the country’s major sports leagues are finally roaring back to life. The MLB season began last week, the NBA resumes play on Thursday and the NHL returns on Saturday. As the dormant sports ad sales marketplace heats up—with billions in sports revenue up for grabs once again—NBC Sports is sharing the results of a study that shows just how much viewers missed sports, and how much they love the brands that advertise in the games as well.