National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

They were only down 2% in the third quarter, and digital was up 10%

National TV ad sales may dip slightly by 5% in the fourth quarter, Magna predicted. Photo Illustration: Trent Joaquin; Source: Getty Images

In the U.S. and around the world, the third quarter of 2020 wasn’t a pretty one for traditional advertising revenue. But digital media is looking up.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.