National TV Ad Revenue Fell 9% in June to $3.2 Billion

But sports spending fell 60% compared to 2019

two men playing basketball on an indoor court
Without the NBA Finals to broadcast in June, ABC’s ad revenue plummeted 51%. Getty Images

National TV ad revenue losses aren’t as steep as they were in the pandemic’s earliest months, but the industry still suffered from the lack of live sports programming in June, according to Standard Media Index’s AccTV data.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.