National Geographic Preps For Disney+, ‘Daunting’ Challenge of Scaling Brand Under New Owner

Streaming platform is ‘additive’ to its existing linear networks

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National Geographic is about to get its biggest spotlight yet under its new parent company, Disney.

In one month, Disney will debut Disney+, its new family-centric streaming service, featuring content from its five biggest family brands: Disney, Marvel, Star Wars, Pixar—and the recently acquired National Geographic.

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Disney +

In the Disney+ layout, National Geographic receives its own tile alongside the other Disney family brands. “It’s quite exciting, and also very intimidating,” said National Geographic Global Networks president Courteney Monroe.

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