Moonves: Advertisers, TV Affiliates Will Pay More for CBS

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CBS chief executive Leslie Moonves has put advertisers and local affiliates on notice: both will soon be paying more. Advertisers will face higher prices for commercials running on the network. And CBS TV affiliates will pay more in the form of substantial portions of the retransmission consent fees they receive from cable operators — or risk losing their network affiliations.

Moonves made his remarks yesterday at the Credit Suisse investors’ conference in Florida.

The CBS chief turned up the volume on pre-upfront posturing, insisting that the scatter market was commanding greater than 30 percent increases over last year’s upfront marketplace.

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