Millennials Start Their Holiday Shopping Way Before Their Parents

Both groups turn to Amazon for information

Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have started their Christmas shopping early. Fifty-two percent indicated they had already started their gift-buying when the survey was conducted between Oct. 27 and Nov. 8, versus only 37 percent of those age 50-64. Of course, it's easy to seem industrious when you don't have to leave your sofa: Nearly half of millennials expect to do at least some of their shopping on their mobile phone, compared to just 30 percent of boomers.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in