General

Mercedes Says It Doesn’t Mind Being in the Name of This New Show About Murder

The title for AT&T's Stephen King adaptation could change

mercedes-trailer-CONTENT-2017 — Mr. Mercedes will follow the events of Stephen King's trilogy about a retired detective (Brendan Gleeson).Audience Network

August 9, 2017

Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.

No brand would be happy to have its name appear in the title of a popular novel—and now TV series—in which its product is used to commit mass murder. But Mercedes isn’t raising a fuss about AT&T Audience Network’s new drama, Mr. Mercedes, which is based on the 2014 Stephen King novel of the same name.

Even so, it’s quite possible that if Mr. Mercedes, which premieres tonight, is renewed for a second season—and its encouraging