General

Marvel Tops DC at the Box Office Because Fans Emotionally Connect With Its Characters, Study Shows

Humor also plays a role

Guardians of the Galaxy 2 is the perfect mix of humor, action and emotion.Courtesy Marvel
By A.J. Katz

January 24, 2018

Comic book franchises are making their way to screens big and small now more than ever before, with Disney’s Marvel leading the way.

A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

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