Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

81% of survey respondents find them effective

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

It’s no secret that internet users aren’t a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed 305 brand marketers and agencies and found that they think the shorter format is the most effective digital ad type.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in