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The number of homes that own a new connected TV device is increasing, but they aren’t being used to their full potential, according to a new study from Hub Entertainment Research, a measurement research company.
Half of U.S. homes now have a 4K set, according to the study, but only 55% of those homes with a 4K TV said they’ve used it to watch UHD (ultra high definition) content. The other 4K sets were just used to watch HD-quality TV.