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Many People With Smart TVs Don't Use Them Properly

Study finds only half of 4K TVs are utilized to watch 4K content

Smart TVs aren't being used to their full capability by homes that have them, according to a new study.Getty Images, Netflix
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By Sara Jerde

The number of homes that own a new connected TV device is increasing, but they aren’t being used to their full potential, according to a new study from Hub Entertainment Research, a measurement research company.

Half of U.S. homes now have a 4K set, according to the study, but only 55% of those homes with a 4K TV said they’ve used it to watch UHD (ultra high definition) content. The other 4K sets were just used to watch HD-quality TV.

Just because consumers have a 4K device doesn’t mean they’ll watch 4k content.Hub
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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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