Baby Yoda Is Front and Center in The Mandalorian Season 2 Trailer

Hidden from the original campaign, The Child is a key component of this year's marketing

mandalorian season 2
Officially named The Child, the creature came to be known on the internet as Baby Yoda. Star Wars

When The Mandalorian, the first live-action Star Wars series, premiered on Disney+ last fall, the streaming service did not include any mention of The Child (the creature affectionately known as Baby Yoda) in the Season 1 marketing, saving the character’s reveal as a surprise for fans.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.