Major League Soccer Experiments With Streaming Partners as It Eyes Next TV Rights Deals

6 teams already have agreements with platforms like YouTube TV

With its current broadcast rights deals expiring in 2022, MLS is looking into new distribution strategies. MLS

As Major League Soccer (MLS) heads into the 2019 season, the league is experimenting with new partners in the hopes that it will reach fragmented audiences with new, exclusive material on the devices they are using to consume content. It’s a move that could shape the way the league approaches its distribution rights in three years, as it explores new ways and platforms to show live games.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.