Magazine Ad Pages Fall 7.4% in First Half

NEW YORK Magazine ad-page and revenue declines have worsened as the year has progressed, with the continued economic downturn prompting marketers to cut spending, particularly in the pharmaceutical and cosmetics categories.
 
In the second quarter of 2008, ad pages sank 8.2 percent, with rate-card-reported revenue down 4.7 percent, per Publishers Information Bureau figures released July 10.

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