Macy’s Will ‘Reimagine’ This Year’s Thanksgiving Day Parade Due to Covid-19

NBC's annual telecast drew 22.1 million last year

Image from a previous Macy's Thanksgiving Day Parade
Last year’s Macy’s Thanksgiving Day Parade averaged 22.1 million viewers and a 5.5 rating in the 18-49 demo. Peter Kramer/NBC

As the Covid-19 pandemic shows no signs of abating in the U.S., it is already upending several fall TV mainstays, including college football games (many of which have been postponed until 2021) and the traditional start of the new season (which will be delayed, with most shows still unable to resume production). But at least one fall TV tradition will continue as planned: the Macy’s Thanksgiving Day Parade.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.