Connected TV

Linear and Streaming Are Separate Pillars of HBO's Success

The network treats HBO Max as a different service, diversifying as viewership changes

Casey Bloys of HBO at Adweek's Convergent TV Summit
Casey Bloys of HBO at Adweek's Convergent TV Summit.Adweek
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By Alexandra Bower

October 19, 2021

HBO and WarnerMedia’s streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable changes in viewing habits.

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Alexandra Bower

Alexandra Bower is a freelance writer for Adweek.

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