Lessons from #ShrimpGate; Beyond the Pledge: Thursday’s First Things First

Plus, what consumers want from brands for Women's History Month

cinnamon toast crunch
You never know when your brand could be coated in its own kind of crustacean crisis. Twitter: @JensenKarp

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

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@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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