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Even when upfronts week is virtual, one thing remains constant: The real highlight of the weekly event is Jimmy Kimmel’s annual upfront roast during Disney’s presentation.
Kimmel’s traditional appearance, in which he skewers his own company and other broadcasters, is “the best thing in upfront week,” Disney ad sales chief Rita Ferro once told Adweek—and that’s been the case since 2003. (Kimmel talked to Adweek about the tradition, and recalled the upfront joke that ABC wouldn’t let him tell, as part of his
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