Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Capital One, Allstate, Vrbo, San Diego County Credit Union and Tropical Smoothie Cafe are among the dozens of brands with naming rights to a college football bowl game. Now an unlikely new addition has joined the lineup: Jimmy Kimmel.
The late-night host has partnered with SoFi Stadium in a multi-year deal to be the naming rights partner of the inaugural LA Bowl, which will now be called the Jimmy Kimmel LA Bowl.
The college bowl game—airing Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in