The Joint Industry Committee (JIC)—formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies—has taken a significant step forward in the journey to multiple currencies.
Today, the assembly announced it has given conditional certification to Comscore, iSpot and VideoAmp as part of its ongoing currency certification efforts, with full certification expected to be awarded in early 2024.
In June, the JIC publicly released its scoring rubric, which listed minimum requirements in the following categories for any cross-platform currency to be transactional:
- Big data
- Technology and infrastructure
- Interoperability
- Privacy
- Transparency
- Governance and transaction flexibility
- Cross-media transparency
- Media integrations and stewardship
- Cross-platform measurement
Following a request for information (RFI), the organization evaluated participating companies, and a full vote was approved on Aug.
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