Investigation Discovery’s Secret Formula for Keeping You Tuned in All Day

Audiences watch ID longer than any other network

It's happened to millions of TV viewers at some point: They stumble upon Investigation Discovery while channel surfing and are instantly pulled into one of the network's lurid, true-crime shows like Wives With Knives, Homicide Hunter, Nightmare Next Door or Happily Never After. Hours later, they're still glued to the screen. Resistance is futile for many viewers.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.