Instacart Teams Up With Peacock for First Streaming Partnership

A new 30-second creative spot highlights the partnership

Instacart is adding streaming to the menu.

The grocery technology company partnered with NBCUniversal’s streaming service Peacock for its first streaming partnership, giving all its Instacart+ customers Peacock Premium for free.

As part of the new deal, the companies will debut a custom spot that highlights holiday scenes from across Peacock properties like The Office, Parks & Recreation and Brooklyn Nine-Nine.

“Peacock and Instacart are both fast-growing brands that aim to deliver a great experience and exceptional value to our customers,” said Annie Luo, evp, head of global partnerships and strategic development at Peacock, in a statement.

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