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Instacart is adding streaming to the menu.
The grocery technology company partnered with NBCUniversal’s streaming service Peacock for its first streaming partnership, giving all its Instacart+ customers Peacock Premium for free.
As part of the new deal, the companies will debut a custom spot that highlights holiday scenes from across Peacock properties like The Office, Parks & Recreation and Brooklyn Nine-Nine.
“Peacock and Instacart are both fast-growing brands that aim to deliver a great experience and exceptional value to our customers,” said Annie Luo, evp, head of global partnerships and strategic development at Peacock, in a statement.
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