Inspiring Content That Drives Subscriptions With Showtime  

Showtime's journey to finding a balance between old and new programming

Showtime’s original programming ceaselessly delivers new scripted shows. Yellowjackets, a non-IP-based freshman hit that built audience and buzz each week that is single-handedly driving streaming subscriptions, is no exception to the platform’s uncharted momentum. Gary Levine and Jana Winograde, co-presidents of entertainment at Showtime Networks, joined Adweek’s Convergent TV Summit to talk about how they’re leveraging the show’s success to drive subscriptions and how programming a premium cable network has changed.  

In with the old, in with the new  

According to Winograde, two recent Showtime smash hits, Dexter: New Blood, a revival of the eight season masterpiece, and the new series Yellowjackets, illustrate Showtime’s quest to find the perfect juxtaposition between old and new content. 




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