Exclusive: Inspire Brands Joins ESPN’s College GameDay in 3-Year Sponsorship Deal

Buffalo Wild Wings, Arby’s and Dunkin will be represented in the broadcast

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It’s nearly kickoff time for college football, and several new brands are getting in on the game.

Inspire Brands, the home of Arby’s, Buffalo Wild Wings, Dunkin, Jimmy John’s, Sonic and Baskin-Robbins, has announced that it’s signed a three-year sponsorship deal with ESPN’s College GameDay, a partnership Disney Advertising described as “different and exciting.”

“The excitement was there from the beginning,” Theresa Palmieri, vp of Disney Advertising Sports Brands Solution, told Adweek, noting that the two companies began sports marketing conversations in April for a Labor Day launch.

“They saw value at the beginning and had a clear direction from a brand standpoint in terms of what they wanted to accomplish,” Palmieri said.




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