Inside Quibi’s Pitch to Advertisers: Content-Driven, Brand-Safe—and Expensive

One source pegged CPM rate in the $60-$70 range

Quibi execs Meg Whitman and Jeffrey Katzenberg are emphasizing its mobile, brand-safe platform to attract advertisers. Getty Images

There have been quite a few flashy announcements about the big names coming to Quibi, the upcoming short-form mobile video platform helmed by former DreamWorks Animation CEO Jeffrey Katzenberg and longtime businesswoman Meg Whitman. Directors Steven Spielberg, Steven Soderbergh and Guillermo del Toro are penning projects for the platform, to name a few A-listers, and actress Anna Kendrick and personality Chrissy Teigen are heading up their own shows on the service.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.