Data & Insights

Infographic: 80% of Videos Drive Less Than a Third of Total Video Engagement

Turns out shorter isn't always better

Shorter videos aren't always more engaging according to a new report.Getty Images
Headshot of Sami Main
By Sami Main

July 17, 2017

Contrary to your Instagram feeds, longer video tends to drive higher engagement.

Headshot of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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