Infographic: 80% of Videos Drive Less Than a Third of Total Video Engagement

Turns out shorter isn't always better

Shorter videos aren't always more engaging according to a new report. Getty Images

Contrary to your Instagram feeds, longer video tends to drive higher engagement.

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@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.