Infographic: 80% of Videos Drive Less Than a Third of Total Video Engagement

Turns out shorter isn't always better

Contrary to your Instagram feeds, longer video tends to drive higher engagement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...