In a Play for TV Dollars, YouTube Expands Targeting Capabilities for Marketers

The video platform is also adding more countries to its Reach Planner

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

In separate moves, Google today made further efforts to woo traditional TV ad buyers with targeting updates to YouTube, plus enhanced inventory access for buy-side ad tools. The advertising giant hopes these moves will further the flow of ad dollars to digital as the TV landscape goes through unprecedented change. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...