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Peru has one of the world’s lowest rates of organ donation, with fewer than 2 residents per 1 million Peruvians donating after death. (By comparison, Spain sees 46 per million and the U.S. 32 per million donate organs after death.)
To help raise Peru off the lowest tier of the international donor pool, agency Circus Grey worked with the Ministry of Health and the América Televisión network to come up with an organ-donation storyline that would reach across two of the country’s most popular soap operas.
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