Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
In case you haven’t noticed, something interesting is afoot in the world of celebrity endorsements. More and more of the stars involved aren’t just pushing brands—they’re pushing daisies. Yes, dead celebrities are bigger than ever. Licensing deals with actors, singers and other notables who’ve shuffled off this mortal coil generated $2.17 billion last year—quite a paycheck for doing nothing.
Marketing with departed stars is not, of course, a new idea. Gap’s famous khakis campaign from 1993, for instance, resurrected everyone from Steve McQueen to Andy Warhol.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in