Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Be it delivering pies or DIY block party kits, TV networks and streamers have gotten quite creative with mailer campaigns during the pandemic.
Hulu recently celebrated the release of the horror-comedy film Bad Hair by sending some late ‘80s nostalgia to Black influencers and press, and in turn supporting Black-owned businesses. The streaming service partnered with agency Allied Moxy to create promotional kits themed around director and producer Justin Simien’s new horror send-up, which Hulu released Oct.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in