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Be it delivering pies or DIY block party kits, TV networks and streamers have gotten quite creative with mailer campaigns during the pandemic.
Hulu recently celebrated the release of the horror-comedy film Bad Hair by sending some late ‘80s nostalgia to Black influencers and press, and in turn supporting Black-owned businesses. The streaming service partnered with agency Allied Moxy to create promotional kits themed around director and producer Justin Simien’s new horror send-up, which Hulu released Oct.
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