Streaming & OTT

Hulu’s Bad Hair Campaign Boosts Black-Owned Brands With An ‘80s Nod

Colorful influencer kits feature products that tie into new horror-comedy film 

The mailers nod to Cult TV, the film's BET-inspired network. Hulu

By Ian Zelaya

October 27, 2020

Be it delivering pies or DIY block party kits, TV networks and streamers have gotten quite creative with mailer campaigns during the pandemic.

Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
Recommended articles
You Might Like

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

Apple’s Privacy Fortress Signals the End for Ad-Tech Patchwork Solutions

By Loch Rose

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}