Hulu, HBO Max, AMC+ Make Their Top Content Free for Comcast’s Watchathon Week

The cable company moves several streaming shows in front of the paywall, to keep its customers from cord-cutting

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

One of the country’s biggest cable providers is going to be giving consumers free access to top content from several major streaming services. Comcast’s Xfinity and Flex customers can stream content from SVODs and premium networks for free as part of its annual Xfinity Watchathon Week.

Top line

Comcast is bringing back Xfinity Watchathon Week for the ninth time, from April 27-May 3, making content from certain streaming services and premium networks available for free to their Xfinity X1 and Flex customers.

Between the lines

HBO

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in