Day-and-Date Film Releases Are Biggest Driver of HBO Max Sign-Ups

WarnerMedia counts 44.2 million domestic HBO Max and HBO subscribers at end of quarter

Godzilla vs. Kong, released March 31, is the most-viewed film or series on HBO Max since the streamer debuted last May.
Godzilla vs. Kong, released March 31, is the most-viewed film or series on HBO Max since the streamer debuted last May. Warner Bros. Pictures

WarnerMedia’s once controversial decision to release the entire 2021 film slate for Warner Bros. both in theaters and on HBO Max is increasingly looking better and better for the company.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.